TEN POUND FEATHER

How We Work

  1. We’re a people-driven creative practice.

    We use advanced tools to streamline production, but every strategic and creative decision takes place right between our ears.

  2. We keep it real.

    We don’t generate synthetic reviews, invent fake customers or disguise fiction as news. If something looks like real-world evidence, it is.

  3. We take accountability.

    Any piece of work that leaves our studio reflects on our reputation. We don’t hide behind software or volume. We stand behind everything we make.

  4. We won’t impersonate anyone.

    Respect for real people comes first. We never simulate a person’s face, voice or likeness without their explicit, enthusiastic permission.

  5. We’re here to do extraordinary work.

    Just because something can be made quickly doesn’t mean it should be. We focus on craft, intention and work that actually moves people, rather than filling feeds with slop.