It’s never been easier to sound like everybody else.

You’d think the whole world hired the same copywriter.

Voice • Naming • Positioning

Campaigns • Scripts • Taglines

Social • Websites • Native

(all written by a real person)

I’m Steve Morgan — a copywriter raised in Appalachian storytelling culture. If we talk long enough, the accent’ll come out.

For the better part of 20 years, I’ve helped companies stop sounding like their competitors and start speaking with their own accent.

In the age of generative copywriting, I created Ten Pound Feather to help brands protect the human value of their voice.